FRISCO - Big 12 Football Media Days is coming back to Ford Center at The Star, about six miles northeast of The Colony.
The event is the conference's preseason interview hub. Coaches and selected players meet the media, appear on broadcasts and set up the storylines that will follow the Big 12 into fall camp.
For The Colony, the Frisco location is close enough to feel like a local sports-business event. Coach Prime brings national attention, while Brett Yormark and quarterbacks such as Noah Fifita, Conner Weigman, DJ Lagway and Avery Johnson add football substance.
