Topgolf inaugurated its newest facility in Parsippany, New Jersey, on July 2, introducing what company executives are calling a "Topgolf 2.0" model. The three-story, 67,500-square-foot complex features a multi-tier driving range with 102 bays and a sunken outfield design intended to equalize the viewing experience across all floors.
David McKillips, chief executive officer of Topgolf, highlighted the structural changes during the opening. He noted that the sunken outfield allows guests on the first floor to have a view comparable to those on the upper levels. The venue also incorporates advanced shot-tracking technology for serious players and interactive games with large targets for novices.
A key feature of the new location is the "My Bay, My Way" system, which allows guests to customize their bay experience via smartphone. This includes ordering food, controlling television access, and recording game highlights. The facility contains 250 TV screens across the bays, which are climate-controlled and include lounge seating for six people and two tees. Non-golfers can access a full-service restaurant, bar, private event space, outdoor patio, and rooftop terrace.
Early visitors have responded positively to the upgrades. Zach Epstein, 19, attended the opening with friends and described the new amenities as "flashy" and "impressive." He noted that the group enjoyed the cushioned chairs and the ability to order snacks and drinks directly from their phones.
The development is part of a broader redevelopment effort in Parsippany, one of New Jersey’s largest office markets. Local leaders welcomed the project as a way to replace vacant office buildings, some of which previously housed Fortune 500 companies. More than a dozen office structures in Morris County have been demolished, with the site now transitioning toward residential and warehouse uses to meet state affordable housing requirements.
Parsippany once held 12 million square feet of office space, second only to Newark in the state. Approximately a quarter of that space has been removed in recent years. The installation of 180-foot poles for golf netting along Route 46 has drawn attention from residents, with some social media users commenting on the scale of the construction.
