AdvoCare International, LLC has announced its participation in the FC Dallas Soccer Celebration Watch Parties, which are taking place throughout the 2026 FIFA World Cup. The company will host interactive activation stations at Simpson Plaza in Frisco, Texas, from June 11 through July 19. Frisco is located approximately 6 miles northeast of The Colony.
The activations are scheduled for each weekend of the tournament. Fans attending the events can visit on-site stations that feature product samplings of Spark and Rehydrate, as well as Spark popsicles. The stations also include a claw machine offering various prizes. The FC Dallas Soccer Celebration events are free with registration and remain open to the public one hour before each match and one hour after the final whistle.
Dallas serves as a premier host city for the 2026 FIFA World Cup, with nine official matches scheduled at AT&T Stadium. This schedule represents one of the highest match counts among all United States host cities. The World Cup tournament is unfolding across North America, drawing global attention to the region.
Christina Helwig, chief executive officer of AdvoCare, stated that the company is excited to support the community with family-friendly activations and hydration solutions. She noted that the World Cup brings significant energy to North Texas and that AdvoCare aims to help fans feel their best during the event.
The Soccer Celebration Watch Parties provide live match broadcasts, entertainment, and community activities. Event details and the match schedule are available through official channels. AdvoCare describes itself as a health and wellness consumer packaged goods company that has served customers since 1993.
