Topgolf has opened its first facility in Wisconsin at a new site in Monona. The company inaugurated the location on August 14, marking its 103rd operational venue across the United States.
The Monona property introduces a new prototype design for the brand. This format includes expanded technology and entertainment components. Visitors can access arcade games and a redesigned outfield area. The outdoor space features updated targets, modified lighting, and adjusted slopes to alter gameplay dynamics.
A central element of this prototype is the "My Bay, My Way" system. This feature allows guests to customize their individual hitting bays. The customization options extend to personalizing the gaming environment and media settings for each group.
The venue also includes 12 dedicated suites designed for game day viewing. These private rooms are equipped with multiple surround screens to provide panoramic views of live sports. The facility continues to offer the chain’s standard food, beverage, and social gaming services alongside these new additions.
Topgolf expects the Monona site to create between 200 and 250 jobs for team members upon opening. The company describes the format as a hybrid leisure destination that combines casual golf, arcade-style activities, and immersive sports viewing into a single location.
This development reflects a broader industry shift toward venues that blend physical activity with digital interaction and hospitality. The Monona site aims to serve groups seeking flexible social experiences that integrate dining and live entertainment.
