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Topgolf debuts '2.0' tech at Parsippany venue

The Dallas-based entertainment company opened its 102nd location in New Jersey on July 3, featuring a sunken outfield design and new interactive technology.

Pierce Stroud

July 4, 20262 min read

Entertainment venue - illustration, Jake Team LLC
Entertainment venue - illustration, Jake Team LLC

Topgolf officially welcomed the public to its newest facility in Parsippany on Friday, July 3. The opening ceremony took place the previous day, marking the debut of the company’s 102nd venue nationwide. Located along Route 46, this site is the third Topgolf location in New Jersey, following venues in Edison and Mount Laurel.

The Parsippany complex introduces what the company calls "Topgolf 2.0," a prototype design incorporating new technology enhancements. Key features include a sunken outfield layout intended to provide first-floor patrons with views comparable to upper levels, reimagined target fields, and slope adjustments. The three-story structure spans 67,500 square feet and contains 102 driving bays.

Guests can utilize advanced shot-tracking systems or participate in interactive games designed for various skill levels. A new digital service called "My Bay, My Way" allows patrons to customize their experience via smartphone, including ordering food, controlling television access, and recording game highlights.

State Senator Joseph Pennacchio attended the July 2 grand opening, presenting a legislative proclamation that described the event as a benchmark for Parsippany’s future. He thanked both the developers and construction workers involved in the project. Pennacchio also joked about the extreme heat during the holiday weekend, referencing promotional materials that called the opening "the hottest ticket in town."

The property was acquired by a developer for $10.5 million after four office buildings on the site were demolished the previous year. Construction began in June 2025 with an investment of $30 million. The company stated the project would create 400 new jobs in the area.

Topgolf CEO David McKillips, who assumed his role in February, attended the event. McKillips noted that he grew up in neighboring Montville and had previously played at Parsippany’s Knoll Golf Club utility course. He described the opening as a homecoming and praised the neighborhood for being family-friendly.

Early visitors included Zach Epstein, 19, of Cranford, who attended with friends. Epstein, who identified himself as a "bogey golfer," expressed enthusiasm for the new features compared to previous Topgolf locations.

Details regarding specific job titles or immediate economic impacts beyond the promised employment figures were not provided in the opening announcement.

Topgolf is one of The Colony's largest employers, with about 320 local employees, according to local government records.

Source: Morris County NJ News | Daily Record.

Sources

https://www.dailyrecord.com/story/news/2026/07/03/topgolf-parsippany-nj-opens-tech-driven-entertainment-venue/90635298007/

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Pierce Stroud

Pierce Stroud reports on local business, new openings, and economic development in The Colony.

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