Scheels is rolling out an exclusive apparel range developed in collaboration with Sig Sauer. The new merchandise is available at all 24 Scheels stores nationwide as well as through the retailer’s online platform.
The seasonal collection includes t-shirts, hoodies, and snapback hats. Designs feature imagery associated with the firearms manufacturer, including American flag motifs, military themes, duck camouflage patterns, and classic depictions of Sig Sauer weapons.
Bryor Holmes, representing Scheels, stated that the retailer aims to provide high-quality equipment from trusted brands. He noted that the partnership allows the company to offer custom-designed clothing tailored to firearm enthusiasts. Holmes expressed anticipation for customer reaction as the items become available in physical locations.
Jack Barnes, executive vice president of commercial sales at Sig Sauer, described the collaboration as a method to expand the brand’s reach within the responsible shooting community. He emphasized that the line reflects the company’s long-standing service to the U.S. military and law enforcement sectors.
Sig Sauer cites a 250-year history in manufacturing. The company produces the official sidearm used by all branches of the U.S. military. It also manufactures weapons and ammunition for the U.S. Army’s Next Generation Squad Weapon Program.
